Lenticular printing is a new and innovative technique of producing printed materials using laser technology.
It uses printed beams of light to produce photographic images unlike those produced by inkjet or thermal printers.
In fact, it is very different from both printmaking methods and common computer-assisted design procedures.
The concept of lenticular printing uses light to create photographic images, rather than using inks.
A machine emits light beams onto a substrate made from plastic that is coated with a resin. The emitted light then combines with the pigment in the plastic to form an image.
What Is Lenticular Printing?
Unlike other printing technologies, lenticular printing doesn’t use ink, but rather it uses plastic particles fused under high-energy laser beams.
Once this is done, the material becomes electronically charged. As a result, the material’s electrical conductivity increases as well as its ability to emit light.
These light rays go through the material on the surface of the printed materials in succession.
When this process is completed, each fiber in the printed pattern is illuminated. When this illumination takes place, the fibers reflect the light.
In this way, it is possible to produce very intense images. As a result, the final printed work will have very rich, vivid colors.
In fact, the materials may even appear as though they are made from real gemstones.
Companies Rely on Lenticular Printing for Business Promotion!
This high-end technology is now being used to produce promotional items for many businesses, trade shows, and presentations.
Many companies find that using a Lenticular Printing Service helps create brand awareness and recognition at exhibitions and trade shows.
Because the promotional items are so impressive, it is difficult for competitors to overshadow them.
For example, a company may use a lenticular promotional material during a trade show, but if they use anything at all, the competition will likely be much more successful.
Companies that rely on promotional materials can quickly discover that the money invested in printed materials will pay for itself over time.
Therefore, they are more effective at attracting new customers and increasing awareness and loyalty; they are also less likely to spend money on promotional products that do not yield significant results.
Many companies that rely on lenticular printing do not necessarily have an exclusive contract with a specific provider.
They may use a variety of providers to create various promotional materials. However, they always make sure that the material’s design and how the item is created to correspond with their logo or brand name.
They also choose a printer that produces the highest quality work.
Benefits of Lenticular Printing
Using lenticular printing creates several benefits for any business. These include higher-quality promotional materials increased brand recognition and more opportunities for communication with potential customers.
Because these items are more colorful, they tend to remind people of what they have just seen.
They also encourage interaction with the people around them because they are attention-grabbing. Finally, they are unique, which can help a company become memorable.
When a client chooses to lenticular printing, he has a choice as to what he wants. He can choose from a selection of templates or designs.
If he opts for a template, he simply provides it and the printer makes the necessary adjustments.
The front side of the item is then printed using a laser printer. The backside is then printed in a UV coating to ensure longevity and quality.
Choose the Best
When choosing a printing service, it is important to find a provider that can handle both basic and customized printing needs.
Also, a good company should have the ability to produce a variety of colors, shapes, and sizes. It is always wise to request samples of the material you are interested in.
This will give you a better idea of what the final product will look like. It also allows you to compare prices between many different providers.
A good promotional material should be attractive and simple to read. Printing should include basic information, pictures, and graphics of your products, services, and company logo.
This is an important step because consumers like to see images of a product they are familiar with.
It gives the consumer a preview of what they can expect when they hold the actual item.
Attract More Attention!
Because promotional materials such as coupons and brochures tend to be short, they should be produced in a short quantity.
Lenticular printing tends to be more expensive than other types of print because of its short length.
However, the high cost is worth it because these items attract more attention and retain their value much longer.
Consumers appreciate the effort a business puts into customizing promotional materials because it shows that the business is invested in the customer’s interests.
Whether you choose to use traditional printing services or hand create your own promotional materials, you can’t go wrong.