If you’re thinking about starting a tree service business, you’re probably wondering how to go about it to be a successful startup.
While it may seem like an overwhelming process, you need to remember that you don’t need a college degree in arboriculture or special certification to start your own business.
Just follow the steps outlined below and grow your startup into a professional and successful company like Owens Bros Tree Service operating in Manhattan and nearby areas.
Cover the Tree Care Business Basics
You need to be aware of a few business basics, including the amount of capital required to start the company, the expected revenue from such a service, and its licenses.
The amount of capital needed for each basic depends on various factors. For example, the required capital depends on the type of services offered, equipment to be purchased, and the number of employees that would be needed.
On the other hand, the profits depend on the size of operations and the level of management placed on costs and service prices.
Finally, while an arborist only requires a license, such a business would need a business license to be legally operational.
Learn the Skills
After familiarizing yourself with the tree care business basics, it would help if you gained practical experience in the industry under a pro to prevent costly mistakes in the future.
However, if you’re not going to be involved in the handy work, you can hire an experienced arborist to do it for you.
This way, you can focus on other aspects of the business as you grow it. Also, while getting certified as an arborist is optional, it is highly recommended, especially in a competitive environment.
Certification distinguishes you from other service providers and earns you more projects from clients in the market.
Analyze the Market and Define Your Service Offerings
At this point, you can start to analyze the market and decide the type of services that would be offered depending on your specialization and its demand in the market.
You don’t have to provide all three services available to be profitable. Focus on your service specialization and have a demand to start with.
Price Your Services for Profit
You have to establish your pricing system for the first few years to determine the profitability of a tree service business.
A good strategy that can help you determine the price range you can charge in the market is determining your starting point first and then deciding if that’s where you want to stay.
For example, if your starting price for tree services is $100 to cut down a tree by hand, it doesn’t necessarily mean that you should make all of your future clients pay $100 as well.
Perhaps you can start with $100 but charge $110 for the next customer, and so on. You can even change the price of service for different types of trees.
However, the pricing decision should primarily be based on the data collected from the market competition.
Choose a Tree Service Business Name and Logo
You should create a logo to represent your company. This way, customers will remember you and come back.
However, you also have to ensure that your company’s name is appropriate in nature as well.
In other words, the tree service business name should sound clean, professional, and related to the business.
The logo should be modular enough to incorporate all of your services with an easy-to-remember image.
Register and Insure Your Business
Now that you have a business name and logo, it’s time to register it and get a business license.
This step involves registering your business name with local, state, and federal agencies for trademark protection, choosing your desired legal structure for the business, and getting an identification number and an insurance policy to cover any liabilities, damages, and compensations.
Determine Your Staffing and Equipment Needs
The next step would be to determine the number of employees you would need to be profitable.
You can either hire staff or contract services. When deciding whether to hire an employee or get contracted services, consider how much each worker costs, what skills they possess, how much they know about the industry, whether their experience is similar to yours, and their capability in performing service tasks better than you could.
As for the equipment, you can find a list of all the essential tools needed for purchase online or from a fellow tree service company.
Market Your Tree Care Business
Now that you have a well-defined startup, it’s time to start marketing your tree service venture.
While most tree service enterprises rely on word-of-mouth advertising, you need to add creativity to your marketing strategy as a startup.
Establish an online presence through social platforms to allow potential customers to get to know you.
Define Your Workflow
It would help if you defined your workflow before you start your tree service business.
This way, you can make it easier for field workers to follow the same procedure and deliver consistent results.
You can either develop your own workflow or simply take inspiration from other companies in the market.
Once you’ve made your tree service business profitable, it would be wise to start thinking about its future.
For example, you can change your business structure to a corporation, offer new services, or even expand with more locations as part of a franchise.
Start Your Own Company Today
Starting a tree service business doesn’t just require capital to succeed, as many would think so.
It is a challenging process that needs investment and commitment to see it through to the end.
Entrepreneurs should be prepared for the lows as much as they’re looking forward to the highs.
If you need a professional tree service provider to assist with any tree emergency, contact Austin tree care experts for an appointment today.